Young athlete - girls - soccer - diverse darken

About Us

Our mission is to support every athlete and student in creating the mindset and habits needed to achieve their ultimate goals.

After launching his successful A11 Stars program for young athletes, LaVar Arrington recognized an additional need for structure and an online component to keep the players engaged off the field. When he met Rod Hairston and understood the impact of Rod’s transformational habit-building and culture-building programs, LaVar knew there was an opportunity to build something truly special for athletes and students of all ages.


Warrior Woke is the combination of LaVar’s 10 years of experience mentoring and guiding athletes with Rod and his team’s 20+ years of expertise working with Fortune 100 companies, leaders, and individuals in developing a strong mindset and identity through psychology-based conditioning programs. Together, they have built an extraordinary partnership to impact lives on and off the field.

"I have had the opportunity to be a part of some amazing things in my life. When I see what we’ve created with Warrior Woke, I can only think how much more I would have made of those opportunities as a younger athlete, student, and pro player if I had this information back then. I am excited to know all the lives we are going to impact going forward." - LaVar Arrington

Our Core Principles

Our core principles are woven throughout every program to provide what athletes and students need most in creating a winning mindset, peak performance, and a resilient identity.

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Our Core Principles

Character growth

Leadership

Building value

Team intelligence

Mental toughness

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Our Core Principles

Player development

Ultimate health

Clarity and focus

Be investable

Sport-life balance

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